Update: 11/13/2022
Are your current Marketing techniques not working as they worked earlier? Have you tried SMS marketing for Insurance?
Marketing on Google AdWords or facebook is expensive.
Email marketing is getting low open rates.
Customers are bombarded with so many marketing messages that they are overwhelmed and
not able to get your message.
SMS marketing for Insurance or messenger marketing is your best bet in today’s environment. In this article, we will discuss why SMS marketing makes sense and how you can use it for your business.
Examples of SMS Marketing for Insurance
- Customers love messaging
Messaging is on the rise currently and most of us are using SMS or messaging as a primary method of communication. When you are running late and you have to inform someone about the same what do you do? In most cases, you will send a message.
2. No one is picking up the phone
I am sure you will agree that marketers have abused phone as a marketing channel. Today no one is picking the phone from an unknown number.
Even if you want to talk to your family or friends its a good idea to send them a message first and check if they are available and then call.
3. High Open rate
Nowadays email has an open rate of 10 – 20% or even less. But messaging is having an open rate of 70%+ in most cases.
Many eCommerce companies are using SMS/messenger marketing in their business and are able to increase sales.
4. Customers are demanding 24/7 service
In today’s world, it is difficult to compete on prices and only way to stand out is by providing exceptional service and convenience to customers.
Customers are demanding 24/7 service and providing them the ability to send an SMS/message to your insurance agency is easiest way to fulfill this need. If customer is sending a message when your agency is closed then you can have some automated responses or chatbot to either resolve their issue or tell them you will respond once you are back.
5. Ease of use
Sending SMS is so easy that people are sending them even when they are driving, which by the way they should not be doing.
But having a mechanism where your customers can interact with your insurance agency via SMS/messaging will make it easier for them to communicate.
How to go about SMS Marketing?
1.Run giveaway or promotions
You can run a giveaway or promotion where you ask customers to send an SMS to a number. This will help you by creating a list of leads. You can use a “Friendly Agent” SMS marketing solution or any other software to message your SMS list and nurture them.
2.Add on your website:
In your contact us page you must be having a number where people can reach your insurance agency. Now add a number for sending a text message. People find messaging more convenient and this will help in increasing conversion from your website.
Digital Marketing Strategy For Insurance Agencies in 2022 That Actually Work!
3.Set up appointments
Do you have list of leads with this mobile number?
Or list of your customers where they have indicated SMS as the best way to reach them?
Whenever you want to reach them do you pick up a phone and call? Instead, send them an SMS and ask for an appointment. This will also make things easier for you as you can set up your appointments and you are not calling people who are not available to talk.
4.Show that you care
In case of any natural calamity like hurricane/cyclone, you can send messages to all your customers in impacted areas and check how they are doing. You can also share information related to raising a claim if they are having damage.
You can also wish them on important occasions and holidays and show that you care.
5.Promote on Social media
I see many insurance agents posting on social media with their phone number and asking their followers to call. Instead, ask them to text on a number and you will see a better response.
6.Notify
You can use SMS marketing to notify your contacts in case your agency is closed. You can also notify in cased of natural calamity and how they can reach your or raise a claim if needed.
Tools for SMS marketing
It’s difficult to send SMS manually to hundreds or thousands of leads and/or customers. The way you use email marketing software to send emails, you need SMS marketing software for messaging.
Some of the things which SMS marketing solution can do for you are mentioned below.
1. Mass Messaging:
You can send messages to hundreds or thousands of your contacts from this tool. As mentioned earlier you may want to notify your customers about impending natural calamity. You can also message them after natural calamity and check how they are doing.
2. Omnichannel messaging:
Your customers can message you on SMS, messenger or live chat. Your team can use our tool to respond to all these channels from one place.
Also, they can pass conversations to another team member if they are not able to answer or query is related to another department.
3. Chatbot
Chatbot helps in responding to messages in an automated fashion. If your agency is closed or if the customer is asking a generic question then chatbot can respond those queries and point the customer in the right direction.
If a customer is asking for a “quote” then chatbot can ask questions to collect relevant information. You or your team can look at it when you are available and respond to a customer with a quote.
I hope this article was helpful and you learned something from this. Please leave a comment below and let us know how will you use SMS marketing for your business. Also, let us know if you have any queries related to SMS/Messenger marketing.
