Are you finding it difficult to generate insurance leads?
Are your customers coming to your website/ social media account but not filling that “Get Quote” form?
Continue reading this article and we will share how incorporating quizzes to your marketing funnel will help in generating insurance leads and increase conversion.
If someone gives you an option between filling a form or taking a quiz which option will you choose? Today almost every website has a boring form where someone is expecting you to provide your personal details so that they can flood you with emails and calls about their product.
Will it not be better if a business asks you questions regarding your pain points, preferences, aspiration and then suggest you a product matching those needs.
Insurance is no different and if you look in real life scenario, just think about how you offer products to your customers when you interact in person. You ask them about their current situation, coverages etc and then based on those discussions you suggest an insurance product which is right for your client.
Now when it comes to online interaction why are you asking customers to fill a “Get Quote” form? Should you not be asking them to take a quiz and then suggest a product.
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Case Study for generating Insurance Leads via Quiz:
Quiz-Based Life Insurance Company Now Valued at $450 Million
https://www.wsj.com/articles/quiz-based-life-insurance-company-now-valued-at-450-million-11557313201
HealthIQ operates in life insurance space. When you visit their website they will ask you to take a quiz which promises savings of 41% based on your lifestyle and exercise habits.
Would you be interested in taking this Quiz?
Well, most of their customers have and this company has reached $21 billion in client coverage and is adding an additional $2 billion every few weeks.
You will notice that they ask questions similar to what most “Get Quote” forms ask but they are asking them in the form of a Quiz.
Insurance Use Cases where Quizzes can be effective
Lead Generation
As indicated in HealthIQ case study, instead of asking customers to fill a Get Quote form one can ask them to take a quiz.
Quiz examples for generating Insurance Leads
“Take this Quiz to determine if you have sufficient insurance”
“Are you ready for retirement?”
Providing proper coverage
One complain I keep hearing from Insurance agents is that customers are not spending time with them and providing all the required information. If you don’t have all the relevant information handy then you won’t be able to provide the proper coverage.
What if you convert those questions to a quiz which customers can fill whenever they have time.
Examples
“Do you have a boat (y/n)”
“Do you have a pet (y/n”
Annual Review
Every year you want to connect with your customers to determine if something has changed in their life. But many customers don’t have time to go through everything and they may remain undercovered. What if you convert those annual reviews to a quiz format.
Examples
“Have you purchased a new House?”
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How to implement Quizzes for Insurance
1)Identify Objective for your Quiz
Determine what you are trying to achieve. Is it lead generation? Annual reviews?
Are you targeting existing customers to cross-sell other products or new customers?
Is it for home insurance or auto insurance? Or multiple lines of business.
2)Audience
Before designing a quiz you should Identify your target audience.
Is it new parents?
Or Someone in 35-45 yr age range?
Or a new home owner?
Maybe you target high net individuals
3) Find the right hook
Next step is finding the right hook which will prompt customers to fill up this quiz. It should be something they are interested in.
For example, someone who is nearing retirement age may be interested in taking quiz “Are you ready for your retirement?”. In this quiz you can have questions which determine gaps in their insurance coverage.
4) Create a Quiz
Come up with questions relevant to your objectives and add them in a tool. If you need help we at Friendly Agent can create a quiz for you using our platform.
5) Market your Quiz
Let people know about this quiz which will help them in identifying/ solving their pain points. Use your mailing list, add that to your website, advertise it on social media.
How can we help you?
Web based Quiz
You can use this platform to create quizzes which can reside on your website. These are interactive and will ask questions to user in a chat format. Responses from a user are shared with you and then you can respond with your recommendation. We can also add rules in quizzes based on your business need.
Facebook messenger based Quiz
This quiz will reside in your facebook messenger. You can drive traffic to it via your facebook page, ads or website. One benefit is that it can pull a lot of responses automatically from facebook like name, email, phone number etc.
Marketing Quiz
We can help you in marketing your quiz via Instagram marketing, Facebooks ads and leveraging SEO.
Conclusion
Quizzes are a great way to generate insurance leads, engage customers and suggesting the right product to your audience. If you have not tried it yet then it’s the right time to get started with one. We at the friendly agent can help you in creating and marketing your quiz hence don’t hesitate to contact us.
Hopefully, this article was useful to you and helped in learning something new. Please share it with anyone who may benefit from it.
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