Instagram Ads for Life Insurance :An Incredibly Powerful Tool for Agents

When it comes to advertising your insurance services, you have many exciting options. With access to different social media platforms, you can reach your target market quickly. Take Instagram ads for life insurance as a prime example. This powerful strategy brings your message to life in the form of photos and videos.

Remember, a lot of people are visual. As a result, they connect to things they see as opposed to those they read. Therefore, Instagram gives you an opportunity to entice people into wanting to learn more about the insurance plans you provide in a different way from other social media sites.

As baby boomers retire and recognize the value of having life insurance coverage, they want information. The problem is that most people have little time to devote to reading. With a well-created video, these individuals can perform other tasks while still learning about your insurance agency, your experience, and the life insurance policies you sell.

Even if you use other online selling techniques, you definitely want to take advantage of Instagram ads for life insurance. As one of the highest-ranking social media platforms, this site is a highly effective vehicle for reaching both prospects and existing customers. If you have not yet begun to post photos and videos, you are missing an excellent opportunity.

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How It Works

Due to the way Instagram functions, you can target your advertising based on specific traits, including age group, interests, and gender. One critical note: The same company runs both Instagram and Facebook. Unfortunately, you cannot get the same level of details on Instagram users as you can on Facebook users. For optimal results with Instagram ads for life insurance, link this account with your Facebook account.

Are Instagram ads successful? The answer to this question is a resounding YES. For that reason, companies of all sizes and industries rely on this platform, including those involved with insurance. As long as you do everything right, which includes targeting the right audience, you can easily run a campaign for six to eight weeks and increase the number of your followers by the thousands.

Helpful Tips

When you get ready to set up your account to run Instagram ads for life insurance, consider the following tips for achieving success.

Profile

True, your agency’s profile only plays a small role on your Instagram page, but it has a big impact. Keep in mind, a business profile has several different capabilities compared to a personal profile. Therefore, you want to pay close attention to the details when setting up your account.

For instance, select a high-quality profile picture that stands out and grabs attention. Also, you need a professionally written bio, so potential customers can immediately see the value that your agency offers.

Hashtags

Do not forget to use hashtags. With those, you can group your Instagram ads for life insurance, while leveraging current trends on social media. You also can create a hashtag for your agency. Something else to consider is that because you can search for updates on any given topic, hashtags make it easier for people to find your agency, which helps generate followers and likes.

Instagram allows 30 hashtags per post. As a rule of thumb, you should have 10 hashtags which are focused towards your customers/product with more than million posts, next 10 should be between 500K to million posts and last 10 hashtags should be super focused with a smaller number of posts.

Stay Interesting

When posting life insurance ads on Instagram, be sure to post things that people find interesting. As mentioned, this social media platform boosts business through visual content, so it is imperative that you post compelling graphics, photos, and videos. As an example, if you have office staff, include photos of them. If your agency recently had a team-building event or volunteered to help a charitable organization, include photos or videos of that, as well. You can even use relevant GIFs, memes, and quotes to bolster your success.

Q&A

Most people who want to learn about or purchase a life insurance policy have a lot of questions. Use your Instagram account to provide answers to key questions through a series of short videos.

Emotion

Regardless of the ads you post, the goal is to evoke emotion. The best ways to accomplish this is by posting the photos and videos that create a connection between your followers and your agency.

Humor

Although selling life insurance is serious business, it is important for you to show your human side using humor. Never feel nervous about giving your followers a peek at your personality. The goal is to find a balance of addressing an important topic and having a little bit of fun. Developing a human connection will go a long way in helping your agency succeed. By doing this, people will see you as approachable, honest, and authentic.

Covert Operation

Some people feel ads disrupt their online experience. Millennials, in particular, are often difficult to reach via advertising. The key to reaching people is to make the advertising aspect of your Instagram ads for life insurance unnoticeable. That way, you can break down the walls of individuals who have become numb to online advertising without them even realizing it.

How To run Instagram Ads

Step 1: Convert your account to the Business profile

If you are using personal profile for instagram then its time to move to business account. Steps are simple and you get added benefits like ability to view insights/analytics on your posts. You will also be able to run ads via your business profile.

Step 2: Hit promote on the profile page

Once you have business profile you will see “Promote” option in profile. You can hit this button if you want to configure ad from Instagram itself. Other option is to use Facebook ad manager and create instagram ad using account linked with your instagram.

Step 3: Select Post you are trying to promote

Now you can select post which you are trying to promote.

Pro Tip: Publish multiple version of posts on your profile and check which one is performing well. Use the one performing best and getting most interaction for your ad.

Step 4: Select where you want to send people

You can select where people should go from your ad. You can send them to your profile, website or storefront.

Step 5: Select Target Audience

Here you can either target people you are following you or your can create custom audience.

Step 6: Select Budget

Next you can select how much you are willing to spend on your ads. You can select daily limit and number of days your ad should run.

Step 7: Hit Start Promotion

Conclusion

Considering this social media platform has high engagement and recall rates for business advertising, using it to sell life insurance is worth it. Keep in mind from the very beginning that you need to identify and target the correct audience. You then need to use photos, videos, and other visual content to garner a positive response. As with any campaign, you may go through some trial and error. However, with time and extensive research, you can develop a viable advertising plan.

With more than 300 million active users every day, Instagram offers you incredible opportunities to sell and gain lifelong customers. The easy-to-create posts (even from a mobile device), engaged audience, less competition with other insurance agents, shareability that helps increase your ROI, and ability to drive more traffic to your site are all reasons why you should rely on Instagram ads for life insurance sales.

Hopefully, this article was useful to you and helped in learning something new. Please share it with anyone who may benefit from it.

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