Updated: 11/29/22
When you consider that roughly one-half of the world’s population, some 3.2 billion people, spend time online daily, it becomes clear that the digital era has taken over. Now is the time for the insurance industry to take advantage of what the internet offers. One option is to start a digital insurance agency with excellent products and affordable prices.
Whether you currently work as an insurance agent or plan to become one, the only way to stay ahead of your competitors is to reach your target audience on their playing field — the internet. In fact, independent insurance agents have a distinct advantage in the digital market. Instead of working harder, work smarter.
As the name implies, a digital insurance agency is a technology-based business that allows you to work more efficiently, build stronger relationships, improve on customer service, make well-informed decisions, and accelerate growth and profitability regardless of the type of policies you sell.
You have two options. You can start a digital insurance agency as your sole business or add one to your existing brick-and-mortar company. Either way, your agency needs these 10 things to achieve success.
There are many options available online but not all provide complete control on your site and you may not be easily moved from that platform. I suggest creating a wordpress website that you can completely control and move to any hosting platform later if you need.
Hosting: You need a website hosting provider where you can host your website. In physical world you may be renting a office space, hosting is something similar in virtual space where you rent a space from hosting provider. I use Bluehost and have a great experience with them. You can get a discounted hosting package by using below-mentioned link.
WordPress – Once you have a hosting space you need to install wordpress on top of it. Bluehost provides a one-click install facility. Once you have wordpress installed you can either use one of the existing wordpress themes to design your site or hire someone to do that for you.
Website design – If you are looking for help in designing/developing your website than you can try a website called Fiverr . You will find lot of designers/developers who will design/develop your website very cost-effectively.
https://www.friendlyagentbot.com/2017/12/08/best-chatbot-for-insurance-agency/
Search engine optimization (SEO) is another critical aspect of starting and operating a successful digital insurance agency. Quality written content, keywords, internal and external links, and other SEO elements play a vital role in increasing traffic to your website. Ultimately, when prospective customers look for a professional insurance agency, having your app and site optimized will guide them directly to your business.
Beyond generating traffic, SEO is essential for gathering leads and increasing conversions. For instance, by optimizing the content of your website, you enhance interest in the product you sell. The goal is for visitors to stay on your site longer, which creates an opportunity to introduce your insurance products and close the deal.
Without question, the insurance market is fiercely competitive, which is why you need to take the appropriate steps to stand apart. As the insurance industry becomes increasingly competitive, and with ever-changing policy offers, running a brick-and-mortar business is no longer effective on its own. Instead, you need a strong online presence.
Remember, you can always create a digital footprint alongside a more conventional agency. Not only does that allow you to reach a greater number of potential customers, but it also helps you provide your current clientele with an enhanced service. Because so many people now conduct business online, it would be a detriment to your goals to not start a digital insurance agency.
Along with selling and renewing policies, a digital insurance agency makes you more accessible. It also allows you or your staff to respond to questions or concerns in a timely manner. By starting this type of business, you give people what they want: convenience. Today, people have extremely busy lives. Offering them a solution for insurance online eliminates a great deal of stress.
With a digital insurance agency, your clients can pay premiums, check or make changes to an existing policy, and learn about other products you sell. In other words, this gives you an opportunity to cross-promote. One individual might visit your site in search of homeowner’s insurance. If you offer a well-designed and optimized site, they could end up looking at other coverage, whether for life, a car, or a business.
Why sit back and watch other insurance agencies pass you by when you can get ahead by starting a digital insurance agency? Provide both prospects and current customers with a convenient way to purchase a policy for an affordable price. While the digital agency provides a platform for your customers to take certain actions, you have more free time to spend developing lifelong relationships. In no time, you will see an increase in sales, which equates to a higher level of generated revenue.
Hopefully this article was useful to you and helped in learning something new. Please share it with anyone who may benefit from it.
If your business need help with digital marketing and/or with Chatbot then please connect with us via messenger 🙂 or setup a quick demo via link below.
Setup your free Success call with our team and figure out how you can take your Insurance Agency to next level.
Do you think that reaching a 64+ year audience via Facebook is not possible? Keep…
Update: 11/13/2022 “Side Hustle: A side hustle is an entrepreneurial activity outside of your normal…
How do you become the best real estate agent in your area? If you love…
It is difficult to create content or post which engages the audience in the insurance…
Updated: 6/22/22 “If you have persistence, you will come out ahead of most people. More…
So you have taken your insurance exam and got a license to sell insurance. Now,…