Referral marketing for Insurance via Chatbot
We use referrals and recommendations on a daily basis to make decisions about product or services we purchase. It may be via person we know like our family or friend referring their attorney or insurance agent or it may be via online channel when we look at reviews of a particular restaurant or product on amazon. Many studies have proved that Referral Marketing is best way to acquire a customer. Most of the insurance agents get started by getting referrals from their friends and family. We at Friendly Agent Bot also got many of our initial customers via referrals and they are still our raving fans. We continue to use referral marketing as channel to acquire customers and so should you.
Best Chat Messenger for insurance agency
What is Referral Marketing?
As per Wikipedia, Referral marketing is a process to encourage and significantly increase referrals from word of mouth, perhaps the oldest and most trusted marketing strategy.
Referral marketing has many advantages
1) There is a social proof involved as person referring you has either used your product/service or knows you hence this leads to added credibility
2) Leads generated via referral marketing have higher conversion rate
3) It’s free or very cheap. Many businesses and insurance agencies have some kind of reward system for referrals.
4) Customers coming via referral sticks longer and have high life time value
Many successful companies like Uber , Dropbox and others were grown by leveraging referral marketing stragegy.
Now you know referral marketing is best way to generate leads but wondering how to go about it in effective way . Let’s start by asking your family and close friends what is the best way to reach them, is it phone, email, messenger or physical mail? Please do share your results with us but based on our experience we know that majority of them will respond with messenger.
Since your friends and family like to interact using messenger, how can you make it easier for them and others to refer your business via messenger in a scalable way? Answer is by leveraging Chatbot for referral marketing.
How to generate leads online via Chatbot
How to use Chatbot for referral Marketing?
Anyone can refer you using a Chatbot link similar to this” https://m.me/friendlyagentbot?ref=Referred%20yes%20no ” . When your prospective customer clicks this link ,Chatbot will ask them to share name of person who referred them to you. This way you can easily reward person who referred you. Next Chatbot will start asking questions which will help you in validating a lead and collecting more information you need to sell your product or service.
Chatbot will work for you 24/7 and collect all the leads coming from referrals. People can easily refer you while having conversation over barbeque on a weekend or online via email or messenger.
Referral Campaign
You can initiate a campaign where you mention about reward and link for referral marketing. This campaign can easily be shared with your email list or on your website or via ads. If you don’t have a referral program in place then it would be idea to start one.
Influencer Marketing
You can take help of influencers to promote your brand. Their endorsement will not only provide trust and social proof but based on their popularity it can provide you access to huge number of audience. When they mention you on social media or their communications with their audience you can request them to include your chatbot referral link. Once a prospective customer clicks on this link you chatbot will engage them in conversation and provide you lead related information.
Onboarding Process
When you onboard a new customer you can ask them if they are open to referring you to their contacts. If they say yes then you can share referral link with them.
Messenger or Facebook Group
If you are part of any messenger group or facebook group then it may be a good platform to request for referral. I have seen lot of success using whatsapp group and I am sure same can be replicated in other platforms as well. You get intimate audience there and generally people in active and small groups are open to help each other.
Facebook ads for Insurance via Chatbot
Conclusion:
You know referral marketing is best way to acquire customers profitably and Chatbots are making it easier as most of your friends/family and customers are engaging over messenger. So don’t wait and integrate Referral marketing via messenger/chatbot with your business.
If you like us please share this “https://m.me/friendlyagentbot?ref=Referred%20yes%20no” link to refer us in your network :
Hopefully this article was useful to you and helped in learning something new. Please share it with anyone who may benefit from it.
If your business need a Chatbot please connect with us via messenger 🙂 or setup a quick demo via link below.
Setup your free Success call with our team and figure out how you can take your Insurance Agency to next level.
